Content Marketing Strategy to Grow Your Business

According to the research conducted by Content Marketing Institute, 63 percent of businesses lack a documented marketing strategy. Generally, in business, without a solid business plan or strategy, the chances of succeeding in your niche reduce significantly. The same principle applies to the content marketing aspect.

Marketing is a crucial aspect of one’s business. With a solid content marketing strategy, you can attract more customers, ensuring business success. However, to develop an effective content marketing strategy, you need to consider certain crucial factors. One of such factors involves knowing your audience.

To create a successful content marketing strategy, you need to be able to fish out your audience to tailor your content. To achieve this goal, you can collect the demographic data of your social media followers, visitors to your website, and email subscribers. To manage such data, you can use web analytics and social media analytics. By doing so, you also gain insights into your audience’s interests. You can now use their peculiarities to reshape your business strategy. For Google Analytics, you can find the insights feature at Audience » Interests » Overview.

Also, to learn more about your target audience, collect feedback on your business from your current customers. Let the input be obtained in a way that enables you to know your target audience’s thoughts on your current product or service, their most pressing needs, and the ways you can solve their issues with your content. Obtaining the proper customer feedback can assist you in understanding the priorities of your audience (especially your subscribers), making the right decision on the best places to reach your customers, and drawing out buyer peculiarities.

No matter the ideas you come up with in your marketing strategy, you need various resources to implement them. So, when you are setting plans for content promotion, you need to check yourself by answering a few questions. Will you solely handle the planning, drawing up, and promoting content, or with a specialized team’s help? Do you have the necessary resources to promote your content, or does it need to happen systematically? Can your resources be sufficient to hire freelancers like content creators and blog writers and invest in content marketing tools to speed up the work process?

The answers to these questions will effectively determine whether you can implement your content marketing strategy. Regardless of the situation you find yourself in, be frank about your capabilities, so you can create a strategy that best matches them.

To effectively manage your resources over time or improve your content marketing strategy, you need to determine the content formats that perform better. Usually, most businesses start their business promotion with blog posts. However, over time, they venture into different forms. When such happens, running a content audit is an ideal way to check out your various formats’ effectiveness.

A content audit helps you in determining the top-performing and the lowest-performing content. After conducting your review through a content audit, you can see the parts of your business you can improve on. You can also decide what to do differently to improve the overall content marketing strategy of your business.

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Top-Rated Tourist Attractions in India

India is the seventh-largest country in the world based on its geographical expanse. Home to over a billion inhabitants, India has a variety of cultures, landmarks, and exciting tourist attractions.

One of the many tourist attractions in India is the Taj Mahal. The Taj Mahal is a huge mausoleum built in the 17th century between 1632 and 1653. The building was constructed with the aid of over 20,000 workers. This monumental architecture was constructed on the order of Shah Jahan, the Mughal emperor, in the memory of his favorite wife, Taj Mahal.

The Taj Mahal is mainly made of white marble with intricate floral inlay designs. Precious and valuable semi-precious stones, including jade, lapis lazuli, diamonds, and mother of pearl, were also used in constructing the Taj Mahal. The mausoleum is often called “a teardrop on the cheek of eternity.”

The Taj Mahal is a remarkable tourist attraction, and the architectural configuration of the mausoleum is nothing but a masterpiece. There are impressive-looking buildings, reflecting pools, and large ornamental gardens in the area surrounding the mausoleum. The Taj Mahal is a must-see, and the best time to visit the monument is at dawn or dusk when the surrounding atmosphere changes due to the lighting cast by the building.

Another exciting tourist attraction in India is the holy city of Varanasi. The sacred city of Varanasi is the major pilgrimage spot of the Hindus. The city has often been closely linked with the famous Ganges River, one of the Hindus’ most essential and sacred religious symbols. The history of Varanasi dates back to the 8th century BC, making it one of the oldest cities that are still occupied across the globe. In the holy city, other structures attract tourists, including the Kashi Vishwanath Temple, which was built in the late eighteenth century (1780).

Also, in Varanasi as a tourist, you can check out the century-old Banaras Hindu University, established in 1917. The university is known for its impressive library that holds over a million books and renowned Bharat Kala Bhavan museum, a haven for great collections of paintings and sculptures.

The Ellora Caves is another must-see in India. If you want to see a world cut out from the complex walls of caves, the Ellora Caves is that mini-world. It is one of the greatest monastery-temple caves created by cutting through cave walls. The Ellora consists of over 100 caves, but only 34 are accessible to the public. These caves are sacred and are devoted to Hindu, Buddhist, and Jainism deities.

Additionally, if you are visiting India as a tourist, you should see Harmandir Sahib: The Golden Temple of Amritsar. Amritsar was founded in 1577 by Ram Das, and till today it remains an important part of Sikh history and culture. The crux of Amritsar is the Harmandir Sahib, which is referred to as the Golden Temple. The gold-decorated temple was opened in the early 17th century.

Amongst the many Sikh temples, the Harmandir Sahib is considered the holiest. The temple was constructed as a reflection of both Hindu and Islamic styles. Another part of the experience of visiting the Harmandir Sahib is the opportunity to relish the 50,000 free meals served to visitors to the temple every day.